Logo design for URefillToner
The brief was to design a logo and favicon for URefillToner that will help distinguish this company from others in this very saturated market.
Cyan, magenta, yellow and black colours represent the toners used in printing process and the ovals symbolise the toner particles.
The “U” in the logo mark is composed from the negative space that is big enough to be seen at a very small size. The entire composition is finished with subtle highlights.