Logo Design

Client

Grey FOX REALTY

Problem

New real estate firm, Gray Fox Realty needed logo with great visibility for a yard sign usage (visible from a distance). The logo will be applied on their website, social media icons, business cards, yard signs, in shirt/hat embroidery  so it can’t be too complicated or have overly thin lines. They wanted to consider versions that are royal blue and gray and the grey needed to be interchangeable with white.

Design Solution

Professional looking logo with a clean, but contemporary style was presented to the clients.
The logo was tailored to be appealing for home sellers and those seeking to purchase a home in Nashville, TN marketplace with a focus on those seeking a different kind of real estate company.

Process

The usual logo design process follows the steps of:

Brand Discovery

The first step involves our team really getting to know your business, your industry, your competition and your customers.

Logo Design

Once the discovery is complete, We move into interpreting your brand characteristics in a more visual way to apply to logo design. Includes:

• Illustrating key points for more visual impact and presenting first draft ideas

• Colours/fonts

• Layout design

• Logo mark (if required)

Logo Usage Guidelines

Once these steps are complete and you have signed off your approval, we develop logo usage guidelines for you. This is your handbook for how to properly use your logo: where and how to use the logo, colours, fonts and just as importantly, how NOT to use them, in order to consistently communicate your message.