New real estate firm, Gray Fox Realty needed logo with great visibility for a yard sign usage (visible from a distance). The logo will be applied on their website, social media icons, business cards, yard signs, in shirt/hat embroidery so it can’t be too complicated or have overly thin lines. They wanted to consider versions that are royal blue and gray and the grey needed to be interchangeable with white.
Professional looking logo with a clean, but contemporary style was presented to the clients.
The logo was tailored to be appealing for home sellers and those seeking to purchase a home in Nashville, TN marketplace with a focus on those seeking a different kind of real estate company.
The usual logo design process follows the steps of:
The first step involves our team really getting to know your business, your industry, your competition and your customers.
Once the discovery is complete, We move into interpreting your brand characteristics in a more visual way to apply to logo design. Includes:
• Illustrating key points for more visual impact and presenting first draft ideas
• Layout design
• Logo mark (if required)
Logo Usage Guidelines
Once these steps are complete and you have signed off your approval, we develop logo usage guidelines for you. This is your handbook for how to properly use your logo: where and how to use the logo, colours, fonts and just as importantly, how NOT to use them, in order to consistently communicate your message.