Re-branding proposition for a society gathering together the best of topographic designers.
“Putting on a New Face” brief for the International Society of Typographic Designers. The challenge was to create a new identity that would engage younger demographic.
The logo is based on today’s current tools of the type designers: vectors. Everyone who is familiar with any type of vector design will instinctively recognise the handles of the Bezier curves. Headings: Futura. Body: Minion Pro.