Packaging Design

Date:11 Jun, 2016

Skills:Packaging Design

Client:Base London

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Packaging Design

Packaging design concept for London based company “Base London”
It’s an innovative solution combining point of sale display and an ordinary shoebox. The focus was on the appearance as well as the functionality of the box, keeping the costs of manufacturing low, but getting the customers involved more with the product.
The main graphic element is the logo which is complemented by a subtle graphic of two shoelaces.